Have you ever heard about Triple Scented Candles?
It is quite common to hear or read people advertising their candles as triple scented. They are trying to suggests that the candles' scent is very strong or rich.
However, it is usually just a marketing term. You see, wax is like a sponge. It can only hold a certain amount of fragrance oil. The industry's standard used to be 3% (i.e. the FO weight is 3% out of the weight of the wax), but today you would usually use 6%.
Candles that are made based on 9% are sometimes called triple scented. They might have stronger scent, but they might not. 9% can be sometimes more than what the wax can hold. You can definitely have a strong beautiful scented candle by using the standard 6%.
It is ok to use marketing terms - hey, it sells! But it is important to be able to distinguish between the marketing and professional knowledge of your candle making business.
Eran.
technorati tags:candle, making, business, triple, scented, industry, marketing
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